As Brite describes in their article, Octany was born in 2017 from a concrete need identified by a major Swedish charity struggling with complicated and fragmented donor journeys. Today, we offer an "all-in-one" platform that makes supporting an organisation as easy as shopping online.
Octany's core lies in creating new fundraising flows that make the donor journey simple. Many donors become less inclined to give when faced with lengthy forms requiring bank details they don't have to hand.
By automating the donor process and simplifying the setup, we save time for donors, reduce drop-offs, and help charitable organisations achieve efficient ongoing support for their operations.
As Elise explains in the interview: "Instead of donors manually entering their bank account details, which can often be incorrect, we offer an automated flow where the correct account information is retrieved automatically."
Read the full interview on Brite's blog for deeper insight into how we're working together with Brite to transform the fundraising industry and our plans for expansion across the Nordics.
